Selected Work

TEDxBayshore Blvd

Role: Social Media & Content Lead | Event Marketing & On-Site Execution

Objective: Building TEDxBayshore Blvd’s digital presence from the ground up to drive event awareness, engagement, and ticket demand

Execution:

Built and executed a full social media strategy across Instagram and LinkedIn
Produced and edited promotional content for 9 speakers and 8 sponsors
Collaborated with speakers, sponsors, and event teams to maintain a cohesive brand voice across all touchpoints

Impact:

Grew Instagram from 0 → 72 followers and LinkedIn from 0 → 168 followers
Generated 10K+ impressions and a 13% engagement rate across 25 LinkedIn posts
Contributed to a sold-out event with 100+ attendees
Two talks selected as TED Editors’ Picks (awarded to less than 1% of TEDx talks)

ADS Warrior East

Role: Marketing Intern | Event Promotion | On-Site Execution | B2B Marketing

Objective: Driving brand awareness and on-site execution for GDX Development at ADS Warrior East, a closed defense industry event serving military, government, and first responder audiences

Execution:

Developed marketing and promotional assets aligned with company messaging
Built working knowledge of government and defense technology terminology to support messaging and prospect conversations
Supported on-site execution, including booth setup, attendee interaction, and real-time content capture

Impact:

Contributed to a strong on-site brand presence at a large-scale, 1,500+ attendee industry event
Facilitated attendee interaction through live event coverage and direct engagement
Strengthened understanding of B2B event marketing, logistics, and cross-functional coordination

Global Access Partnership Trip

Role: Event Marketing & Logistics Support | Travel & Cultural Immersion | Global Brand Perspective

Objective: Supporting coordination for an 8-day international academic program in Chile for 19 university delegates

Execution:

Developed a 40-page program manual to guide delegates through travel schedules and on-site expectations
Researched local culture to recommend activities and dining options while supporting participants in navigating cultural expectations
Maintained and updated a daily Google Doc tracking travel schedules and key details to ensure alignment throughout the program

Impact:

Contributed to a seamless international program experience for 19 delegates
Strengthened skills in coordination, cross-functional communication, and global program execution
Demonstrated the ability to manage complex, multi-day initiatives with strong attention to detail

Lori Allen Dance Center Promotional Video

Role: Content Creator | Video Production & Editing

Creative Direction: Conceptualized and produced a short-form promotional video to support social media marketing and drive audience engagement

Execution:

Filmed and edited video content using CapCut, integrating existing footage and competition clips to enhance storytelling
Selected clips, music, and pacing to align with brand tone and target audience
Produced a polished, platform-ready video optimized for short-form engagement

Platform Focus:

Designed for short-form distribution across platforms such as Instagram