Jacqueline Sluss

Role: Freelance Marketing Specialist 

 

Objective: To strengthen Lori Allen Dance Center’s digital presence through promotional content and website improvements that increase engagement and modernize the brand experience.

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Execution:

• Filmed and edited video content using CapCut, integrating existing footage and competition clips to strengthen  storytelling

• Produced a polished short-form promotional video optimized for social media engagement

• Redesigned site architecture, navigation, and content to improve usability, brand consistency, and parent conversion 

 

Impact:​

• Aligned brand consistency through clearer messaging and a more cohesive digital presence

• Reduced friction in the parent inquiry journey by making schedules, tuition, camps, and contact forms easier to access

• Strengthened search visibility through improved metadata, indexing, and Google Business Profile alignment