Jacqueline Sluss

Role: Social Media Strategy Lead

 

Objective: To build TEDxBayshore Blvd’s digital presence from the ground up to drive event awareness, engagement, and ticket demand

 

Execution:

• Built and executed a social media strategy across Instagram and LinkedIn

• Produced and edited promotional content for 9 speakers and 8 sponsors

• Collaborated with speakers, sponsors, and event teams to maintain a cohesive brand voice across channels

 

Impact:

• Grew Instagram from 0 to 72 followers and LinkedIn from 0 to 168 followers during the 3-month campaign

• Generated 10K+ impressions and a 13% average engagement rate across 25 LinkedIn posts

• Contributed to a sold-out event with 100+ attendees

• Two talks were selected as TED Editors’ Picks and featured on TED’s global YouTube channel (awarded to fewer than 1% of TEDx talks)